When you post on your Instagram feed, Instagram will firstly show your content to a small percentage of your followers. When you have fake followers, including ghosts, bots and inactive accounts – they are completely killing the visibility of your content. In recent years, social media platforms have been adjusting & improving their algorithms to focus on engagement. This improves the user experience on the platform, and causes them to come back day after day. That’s really the goal of any social media platform – to get users to upload creative content that triggers more authentic engagement. Social media is becoming a place to spark real conversation, rather than spamming posts with worthless emojis. Once dominated by spam and fake interactions, we can now see that genuine engagement is what rises to the top. Over the past few years, social media has changed drastically. The classic follow/unfollow strategy is still in use today, but Instagram is clever, and it’s now becoming less and less effective.
These ‘professionals’ decided to use a growth strategy on the account that has been proven not to work using Instagram bots to increase followers. I meet musicians who are looking for help with growing their social media presence, and have received help from other marketers in the past.
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